Sun Protection Study - Additional statistics

September 2009

Sun Protection Study - Additional statistics

These additional statistics relate to the article entitled New study reveals UK Adults are complacent about sun protection commissioned by Columbia Sportswear, the company that created the innovative Omni-Shade™ line of sun-protective clothing.

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Notes:

*1 - Figures from Cancer Research UK reveal that over 9,000 people are diagnosed with the most dangerous form of skin cancer each year, resulting in nearly 2,000 fatalities

*2 - This survey was undertaken by Tickbox in March 2009, using a base of 2,007 adults

*3 - Columbia's Omni-Shade line, with UPF ratings from 30 to 50, provides a range of everyday, easy to wear clothing for the whole family as well as high performance products for outdoor enthusiasts, and is specially designed to block and reflect UV rays.

About Columbia Sportswear Company:

Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world and a leading seller of skiwear in the United States, the company has developed an international reputation for quality, performance, functionality and value. The company manages a portfolio of outdoor brands including Columbia Sportswear, Montrail, Mountain Hardwear, Pacific Trail, and Sorel. To learn more about Columbia, please visit the company's website

About The Skin Cancer Foundation:

The Skin Cancer Foundation is the only global organization solely devoted to the prevention, detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. For more information click here


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