Who uses go4awalk.com - Advertising & Sponsorship

The majority of our users (70%) are based in the UK. However, we also receive significant levels of traffic from other areas of Europe, the US, Australia and Canada.

A recent survey (June 2010) has revealed the following about our audience:

Many are out walking 3-4 times a month and are usually walking in groups of more than two.

Over 60% have been educated to degree level or above.

Age Profile

They are in the prime of life.

- 10% are between 20 & 35
- 60% are between 36 & 55
- 24% are between 56 & 65

go4awalk.com Visitor Age Profile

go4awalk.com Visitor Age Profile Key

 

Gender Profile

- 75% are male
- 25% are female

go4awalk.com Visitor Gender Profile
 
go4awalk.com Visitor Gender Profile Key

Other Activites as well as walking

Many of them also enjoy other activities - cycling and running are particularly popular:

- 38% also enjoy cycling


- 24% also enjoy running


-  9% also enjoy climbing


- 18% also enjoy scrambling

 

go4awalk.com Visitor Other Activities

Purchases in last 6 months

They are actively spending their money on outdoor products and services:

 

- 90% have purchased
Outdoor Clothing

 

- 70% have purchased
Outdoor Footwear

 

- 90% have purchased
Outdoor Accessories

 

- 40% have purchased
Self Catering Accommodation

 

- 40% have purchased
B&B Accommodation

 

- 45% have purchased
Hotel Accommodation

 

- only 1% said they had not
purchased any of the above

go4awalk.com Visitor Other Purchases
 

How do I get started?

Please contact us for a copy of our Media Pack* or to discuss a specific campaign

*Includes current traffic and audience data, full range of advertising and sponsorship options and rate card.


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